It is often said that the gesture and the attitude matter most, but only emotion and feelings are not always enough because there are some subtle rules and principles, which we’d better follow, at least because it is not pleasant to be in the embarrassing situation when one’s gift is met with bewilderment, boredom, or sheer disappointment.

Business relationships, i.e. relationships with business partners, employers or managers require even more attention. In such cases jokes are sometimes out of place and even risky. Writing sets and stylish souvenirs might not seem the most original solution but they are closer to the idea of a gift, which is suitable for almost any case. You will need 100 levs for such presents

The gifts for relatives and friends are more personal. Usually older relatives are touched, no matter what the present is and it looks like practical gifts are the best choice. A cotton shirt for Dad, a purse for the mother-in-law, a warm cardigan for Grandpa are all good choices and they cost around 50 levs each.

Male friends are also easy – since you are close, you should have an idea which technical novelty is his latest obsession. Depending on the item(s) you choose, prices may vary from 20 to 500-600 levs. You could go beyond that but maybe it is too much

Every present, which will make your loved one happy, is allowed. Still, it is good to remember that jewels are lady’s best friend. It is possible to find smaller, less expensive jewels (of around 80 levs) by Bulgarian designers. If you are really lucky and your loved one is a gratuitous angel, it is enough if you revise your knowledge of the language of flowers. Quite naturally, money matters here as well. Do not expect that feelings and a rose, stolen from the neighborhood garden, are enough. For a really impressive bouquet, 10 levs were enough decades ago

As far as your beloved boyfriend/husband is concerned, in addition to all you know will make him happy, you can always surprise him with a set of specially selected luxurious chocolates. There is no male, who doesn’t like sweets. 20 to 70 levs are enough to satisfy his hunger for carbs and esthetics.

And despite everything we said up to here, you shouldn’t forget that even the most expensive and carefully selected gift is not a substitute of your daily manifestation of attention, respect and devotion. But on the other hand, a gift does no harm.